Awards Categories

Best New Technology (By Submission)
Recognizes proprietary new technology that has disrupted the traditional market research paradigm. Winners are selected based on how the new technology answers a particular challenge in a market research project.

Best Use of Mobile Technology (By Submission)
Recognizes innovative use of mobile technology for market research. This can be an innovative new use of existing technology or the introduction of a new mobile technology to market research.

Best Digital Qual (By Submission) 
Recognizes excellence in mobile qualitative research. The entries are judged on the research design, execution of the project as well as the research outcome for clients’ business objectives.

Best Client-Supplier Collaboration Award (By Submission) 
Honors those valued relationships between agency and client. Given to partnerships that demonstrate excellence in client and research supplier collaboration. Both clients and research suppliers can submit entries.

MRMW Researcher of the Year (By Nomination)
The “Oscar” for market research. It recognizes client-side researchers who have driven the industry by embracing and adopting mobile market research in their organization.

MRMW Research Company of the Year (By Nomination)
Recognizes companies that have demonstrated excellence in designing and implementing mobile research for clients. This can be an outstanding individual project or based on a portfolio of research projects.

 

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