The holy grail of marketing measurement – Advances in multi-touch attribution & analytics for measuring marketing ROI

  • Why marketing mix models (MMM) are out and multi-touch attribution (MTA) is in
  • How MTA enables marketers to gain clarity on how consumers make choices at the individual level
  • Leveraging integrated metrics to gain data from a variety of consumer touchpoints and channels.
  • Why the time might be now to jump into MTA but how not to make all the mistakes of others
  • Discussing success stories, tools and pitfalls of implementing MTA in large and small-medium enterprises


Location: Date: 25th April 2017 Time: 11:50 am - 12:20 pm Greg Stuart, Mobile Marketing Association