Measuring implicit emotions in airline choice

  • Measuring emotional responses implicitly through a combination of interactive visual imagery and statistical analysis techniques
  • Using these insights to set a creative brief for customer communication
  • Applying scientific models of brand choice to reveal strategies to raise non-customer perceptions and drive growth

Location: Date: 26th April 2017 Time: 2:40 pm - 3:00 pm Dr. Michael Sankey, Forethought