How a mobile leader is going mobile – Bringing mobile insights to Verizon

Mobile technology is enabling marketers to capture in-the-moment consumer behavior, while unlocking a deeper understanding of the evolving path to purchase. As the power of mobile delivers the IRL (in real life) picture, the most effective mobile studies provide the emotional back story around consumer choices, in-store and at the moment of truth. Join Deborah Campbell and explore:

  • How Verizon leverages mobile insights to get closer to their consumers, isolate and improve marketing strategy, and influence outcomes
  • How the understanding of the behavior of consumers on-the-go is paramount to agile decision making at Verizon

Location: Main Room Date: 25th April 2017 Time: 9:00 am - 9:30 am Deborah Campbell, Verizon