Potential Story: “The Beauty of Insights: How Crowdsourced intelligence enriches, accelerates & simplifies Go-To Market initiatives”

  • Why creative crowdsourcing is both a window to consumer insights and a springboard to a big idea?
  • Methodology & key success factors
  • In-depth Case Study with repeat user: Duracell International
  • 3 cases on how ‘Eyeka Beauty’ has transformed market research practices at Duracell International.

Location: Main Room Date: 25th April 2018 Time: 10:00 am - 10:30 am Tatiana Vivienne Jouanneau, Duracell Julie Rozek, Eyeka