Understanding real-life competitive product performance via mobile diary & video analytics

  • Designing a mobile diary for in-home product comparison
  • Using new technology to reduce hours of video into key themes and a compelling story
  • Showing how the combination of advanced video analytics and mobile survey data produces richer consumer insights

Location: Main Room Date: 25th April 2017 Time: 3:50 pm - 4:10 pm Jennifer Irvine, Ipsos Britt Calvert, Ipsos