The New CX Playbook: AI, consumer-centric data, predicting success – and boosting badness
- Using artificial intelligence and big data to tell the whole consumer story
- Observing, testing, and learning to solve for the jobs your customers want to get done
- Avoiding mediocrity by purposely focusing on the wrong things and failing fast as you experiment with real consumers.
- Innovating to make sure new products and services will succeed
- Engineering and delivering end-to-end experiences, striking down weakness, and boosting your team’s badness!