The power and perils of mobile – Lessons from neuroscience
Until now, marketers have relied heavily on users’ explicit responses and feedback to determine whether their mobile efforts have hit the mark. However, with so many variables, external expectations and preconceived notions weighing on people’s responses, traditional research methods can feel incomplete.
Exploring the impact of great mobile experiences on the brain
Using neuro and biometrics to reveal how advertising methods impact a brand
Revealing new evidence for the brain’s reaction to emotionally targeted, rewarded and contextualized ad delivery