Using research as a multi-purpose marketing tool in emerging economies

  • Transforming a market research study into a highly effective business tool for the entire enterprise
  • Combining the power of qual and quant to maximize efficiency in difficult markets such as Angola, Iran, Nigeria and Saudi Arabia
  • Still emerging? Surprising statistics about the business world in ‘emerging’ markets and technology predictions for the next 5 years

Location: Date: 25th April 2017 Time: 4:50 pm - 5:10 pm Martin Wootton, Breaking Blue Paul Albano, Canon USA