Anders is CEO of Protobrand and holds a Ph.D. in Consumer Culture Theory. He is spearheading the development of Meta4 Insight®, a System 1 research software platform designed to reinvent quantitative research applications including positioning development, concept testing, segmentation and brand tracking. Before joining Protobrand, Anders was a marketing professor and has written extensively on consumers’ relationships with brands. Anders received his M.S. and Ph.D. in Marketing from Lund University, Sweden.