Deepa Iyer, Fossil Group Senior Manager, Customer Insight
Deepa is a results-driven market researcher with 12+ years of experience in Top-tier management consulting, high-tech industry and Retail. She is focused on customer insights and analytics to deliver actionable, value-added answers to business questions and has a proven commitment to meeting critical business objectives and exceeding expectations across various segments, geographies and industries. Her expertise includes advanced statistical and data mining techniques including latent class and other clustering techniques, discrete choice/conjoint analysis, concept testing, maximum difference scaling, multivariate and logistic regressions, decision trees (Chaid/Cart), factor and correspondence/MDS analysis.