Michelle Smyth is Founder and CEO of PayYourSelfie, Inc., a consumer intelligence company that humanizes data about people’s attitudes, behaviors and lifestyles. Her award-winning, patent-pending photo survey method has been featured in Harvard Business Review online, New York Times, Fortune and other media. A former technology marketer, Michelle’s career has focused on using data to tell stories that build meaningful connections between companies and key audiences. Michelle holds a Masters in Integrated Marketing Communications from Northwestern University’s Medill School of Journalism and a B.S. in Broadcast Journalism from the University of Illinois, Urbana-Champaign.