Om Marwah is Walmart’s first head of behavioral science and is building a world class behavioral team. His team drives impact across Walmart’s one billion shoppers and is redefining applied behavioral science. They apply research in psychology to the customer shopping journey, business strategy, human resources, stores, analytics, and more. They leverage behavioral science, data science, design, and rapid prototyping to turn cutting-edge academic concepts into tangible results. He reports directly into a CEO at Walmart E-Commerce. Marwah additionally teaches a course at UCLA on how to take ideas from academia and reapply them to industries in new ways. He also founded the behavioral science and marketing summit, the industry leading event for applied behavioral science in marketing. Marwah was named of the top 5 young pros in advertising by the ARF and is a Forbes 30 Under 30 awardee.