Prasanth Reddy, Borderless Access

Vice President, Operations & Technology

With an experience covering multiple domains and functions, Prasanth Reddy leads the panel operations and technology units at Borderless Access. Prasanth has held leadership positions across market research, analytics and software products. He has also worked on large scale research assignments for global brands such as Nielsen, Mazda, Wrigley & Wipro across Europe, North America and APAC. Prasanth has led the development of several breakthrough innovations and enterprise level technology solutions in the market research space; including the development of Borderless Access’ proprietary technology platform – SmartSight. Prasanth has an advanced degree in computer science & systems from the Indian Institute of Information Technology.


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