Tia is a seasoned product researcher at the Procter & Gamble Company. She has extensive consumer research and product development experience across two global business units. She has designed, developed and piloted many emerging consumer research methodologies to uncover insights to fuel product innovation and guide product development for the Cascade, Olay, Pantene, Herbal Essences and Head & Shoulders brands. With over 20 years of experience in consumer centric research and product development, she works closely with Beauty Care products researchers providing leadership and expert design advice to project teams as they execute and analyze consumer research for new project initiatives. Tia holds an Masters in Business Administration from Indiana Wesleyan University and a Bachelor of Science in Chemistry from Ohio University. In her spare time, Tia is an avid ballroom dancer and shares her love for writing and science as a volunteer teacher for young adults seeking their GED.