Vicki Molina-Estolano is a researcher for Facebook IQ, Facebook’s consumer insights practice that conducts research to understand people
across generations, devices and time. Vicki has led a wide range of studies, including exploring moms, millennials, ecommerce on Instagram, and mobile shopping in the US. Before joining Facebook IQ, Vicki worked on product quality analytics for Facebook ads products. She started her career at Facebook after graduating from Scripps College with a BA in Latin American Studies.
Consumer Insights Researcher