Driving Strategy through Behavioral Insights

Moving from insights to strategic insights Becoming the owners of customer voice Anticipating competitor moves Establishing a single source of truth on key metrics: eg: Brand, Market Share Rope in stakeholders for a top down planning process

Round tables

1) The real tech review: Which technologies are living up to their expectations 2) Moving towards agile research: Considering future changes in today’s research Rachel Buss, Director of Client Services, Midwest, Curion 3) Channing role of the marketer

Transformation of the Traditional Tracker: How massive mobile data and the Internet of Things (IoT) boosted a traditional tracking study

Using an Internet of Things (IoT) analytics of mobile phone footprints to collect behavioral datasets Extending a five-year tracking study for a botanical garden WITH geospatial mobile data to provide additional insights into actual behavior Reviewing privacy laws in Europe and the US (including California) and understanding potential future regulatory changes