Moving from insights to strategic insights Becoming the owners of customer voice Anticipating competitor moves Establishing a single source of truth on key metrics: eg: Brand, Market Share Rope in stakeholders for a top down planning process
Gen E.T.C. is a piece of global thought leadership conducted by BuzzFeed. This research took place in the US, UK, Mexico, Brazil and Australia. The research consisted of both qualitative and quantitative research including: discussion groups, semiotics and macro trend analysis, global quant study, video ethnographies and an online global community.
1) The real tech review: Which technologies are living up to their expectations 2) Moving towards agile research: Considering future changes in today’s research Rachel Buss, Director of Client Services, Midwest, Curion 3) Channing role of the marketer
Analyzing the current possibilities and limitations of research at a global scale Discussing main challenges with adapting research technology and strategy to different markets Open room discussion and brain storm possibilities to improve global research: What partner is needed? What skills, services are missing?
Understanding how the changing regulatory landscape will impact survey research Analyzing what consent-related factors can impact respondent behavior Knowing how to optimize consent language for increased completion rates and less biased estimates
Using an Internet of Things (IoT) analytics of mobile phone footprints to collect behavioral datasets Extending a five-year tracking study for a botanical garden WITH geospatial mobile data to provide additional insights into actual behavior Reviewing privacy laws in Europe and the US (including California) and understanding potential future regulatory changes
Transforming a traditional survey instrument into a fully machine-readable document Using automation to decrease processing times by up to 75% Future challenges: refining and expanding the scope of the tools developed
Improving data quality and new technologies give clients more control and possibilities to conduct 100% personalized research in house. In this panel we will look into the changing role of in house researchers and agencies. Assessing the current situation – what solutions provided by agencies are already handled by clients internally and why? Agencies role […]