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In recent months, the insights industry has been ablaze with talk about the differences between market research and user research – seeking ways to bring the adjacent practices together. But while many are talking, The Home Depot are doing, by finding new value in existing research technology and using it to build better relationships. A […]

In these uncertain times, one thing is certain: people are resilient, creative and looking for inspiration on how to reimagine work, family, school and life in general…and they’re finding it on Pinterest. With global all-time highs in engagement on the platform, Pinterest is now, more than ever, an unparalleled window into consumer behavior that shows […]

Analyzing the main possibilities of Path tracker: Accurate analysis of the shopper journeys Understanding the main application of the tool: Engagement Measurement, Retargeting of Missed Conversions, Shopper Personalization, Ad Attribution and ROI Transforming and optimizing operational and strategic decisions based on Path tracker

From customization to globalization, spirituality to virtuality, convenience to experience, the fact of the matter is that trends drive consumers and consumers drive sales Blending art and science to spot the trends and quickly translate the trends into actionable strategic opportunities Anticipating the future of industries but also of those affecting society and technology

Differentiating brand using storytelling: Analyzing the role of storytelling in sports Combining qual, quant and analytics to create holistic approach: Assessing the characteristics of impactful and compelling storytelling to identify new opportunities Creating user friendly tool to ensure research finding are used on daily basis Developing a unique perspective on effective and impactful storytelling in […]

How an integrated WhatsApp approach brings major benefits to: insight, speed and cost The journey; mistakes we made in our early projects – and how to avoid them Understanding the benefits and limitations of using WhatsApp – where it works well, and where it doesn’t What does this mean for the future of mobile MR? […]

Innovation is hard work and it doesn’t just happen. It takes strategy, discipline and intentionality. If you want a thriving culture of innovation, you need tactics to make it happen. This session will provide a high-level overview of what contributes to developing a thriving culture of innovation in an organization.