How do you gather and make use of decades of consumer knowledge? In this personal interview, Comcast’s Amanda Alvarez will discuss how the new Consumer Research and Insights team at Comcast is working with the Stravito platform to bring the entire organization closer to the consumer with insights easily available for all Comcast individuals. You’ll learn about their strategies to:
• -Ensure speed to knowledge in a suddenly remote organization
• -Maximize the business value of new and existing market research assets
• -Effectively communicate and share data and insights throughout the organization
