From Metal Bender to App Developer – BMWs Digital Transformation

Introduction into BMW’s digital services and BMWs digital transformation journey, highlighting how BMW used data to achieve consumer insights

  • From vision to reality: The Connected Car
  • Building a foundation: People Products and Processes
  • Reaping the Rewards: Creating value from Voice of the Customer

Location: Main Room Date: 10th April 2019 Time: 10:20 am - 10:50 am Jeffrey Hamilton, BMW