Getting closer to respondents – can WhatsApp make research more natural?

  • How an integrated WhatsApp approach brings major benefits to: insight, speed and cost
  • The journey; mistakes we made in our early projects – and how to avoid them
  • Understanding the benefits and limitations of using WhatsApp – where it works well, and where it doesn’t
  • What does this mean for the future of mobile MR? – first sight of a self-funded project, conducted specifically for MRMW

Location: Online Date: 30th September 2020 Time: 4:15 pm - 4:45 pm Julie Knox, Jigsaw Research USA