Getting closer to respondents – can WhatsApp make research more natural?
- How an integrated WhatsApp approach brings major benefits to: insight, speed and cost
- The journey; mistakes we made in our early projects – and how to avoid them
- Understanding the benefits and limitations of using WhatsApp – where it works well, and where it doesn’t
- What does this mean for the future of mobile MR? – first sight of a self-funded project, conducted specifically for MRMW