Old is new again – Solving for media innovation challenges using CPG research tools

  • Using traditional CPG Innovation Toolkit methodologies to solve for media/entertainment industry challenges, delivering next generation ad experiences and optimal viewing experiences (streaming focus)
  • Deploying a Discover, Build, Test and Launch approach
  • Overview of output and key learnings/lessons in tackling innovation by leveraging new methods that have historical traction in other verticals

Location: Main Room Date: 11th April 2019 Time: 2:10 pm - 2:40 pm Brian Laverty, WarnerMedia