Panel discussion: Winning your consumers – Combining passive data with primary research

  • Making sense of data and uncovering insights that matter to your brand with social media analytics
  • Understanding how to work with data sets from sources that did not originate from traditional primary
  • research

Moderator:
Sirlei Waterhouse, Independent Consultant
Panelists:
Zachary Heinemann, Head of Research & Development (R&D), Activision Blizzard Media
Seema Swamy, Director of Customer Insights, Intuit
Carol Shea, President, Olivetree Insights