Theme 3: REINVENTING MARKET RESEARCH FOR INNOVATION
Weeding out fake news and alternative facts to reveal truth in research

  • How the inherent anonymity of the Internet has negatively impacted consumer data
  • Strategies for getting quality data
  • Distinguishing fact from fiction to get to the truth

Location: Main Room Date: 11th April 2019 Time: 9:30 am - 10:00 am Tia Maurer, Procter & Gamble