Adam Coleman, Microsoft Research Director
Adam has a wide breadth of International market research, marketing planning, team leadership, and change management experience working across different industry sectors (CPG, Entertainment, and Technology), audiences (Consumer and B2B), and new + established brands in both agency and client side roles. He enjoys situations requiring different forms of change management – whether it is as part of an acquisition, a new team structure, or the need to drive a new program initiative across an organization. Adam also has passion for international insights and new approaches having managed many large scale global research initiatives (up to 42 countries) and personally worked in a number of countries.