Alan McKeon is the President & CEO of Alexander Babbage. Since joining the company in 2004, Alan has led the acquisition of the oldest consumer research company in the shopping center industry, Stillerman Jones, and the most technologically advanced, MAXtrak. At Alexander Babbage he focuses on data-driven innovations, including measuring the effectiveness of social media and determining the true drivers of geographic and retail productivity. Alan also expanded the company’s industry expertise beyond retail and shopping centers to include arts and entertainment, banking and financial, healthcare, major league sports, and restaurants. Alan is a frequent speaker at industry conferences and webinars. Alan began his career in brand research with The Kellogg Company in England and worked throughout Europe as European Manager for Nielsen Marketing Research before coming to the U.S. He holds a Bachelor of Science degree in Mathematics and Management Science with Honors from the University of Manchester, England. Alan is a member of the International Council of Shopping Centers (ICSC) and serves on the Board of Directors of the Alliance Theatre in Atlanta, GA. He is also a member of the faculty at ICSC University at Wharton.