Alfonso Perez, Shopperception

Co-Founder & COO

Alfonso is the founder, co-founder, advisor or key member of founding executive team of 8 startups, including healthcare, ReClaim (automated coordination of benefits), advertising, Genesis Media / AdGenesis (hyper-targeted video advertising), e-learning, OpenEnglish (online English learning), and retail market research and advertising, Shopperception (shopper insights and engagement in front of the product, in the store), shared economy Worldpackers (travel in exchange for skills).

He has over 20 years of technology and operations experience and is a co-creator of three patent earning technology inventions. His career progression ranges from hands-on development to executive management and entrepreneurship. He has experience in multiple verticals including marketing, healthcare, technology and financial services; and environments ranging from startups to fortune ranked companies such as Canon, FIS, Wonderware, FICO, Toyota, Fidelity.

Passionate about innovation, startups, the creation of new industries and opportunities, as well as the impact of innovation and startups on mature industries. Alfonso has spent half of his career building his toolbox at large corporations, now is enjoying the application of the tools collected to make his contribution to shaping the future.

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