Allan Fromen, IDC

Vice President and Consulting Partner

Allan Fromen is a research consultant, who uses market insights to help companies grow their business. He is currently a Vice President and Consulting Partner for IDC’s Global Buyer Behavior Practice, and has held leadership positions at IBM, Thomson Reuters, and GfK. He holds an MS and PhD in Industrial/Organizational Psychology and is a recipient of the Great Mind award from the Advertising Research Foundation (ARF).


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