Allan Fromen, IDC Vice President and Consulting Partner
Allan Fromen is a research consultant, who uses market insights to help companies grow their business. He is currently a Vice President and Consulting Partner for IDC’s Global Buyer Behavior Practice, and has held leadership positions at IBM, Thomson Reuters, and GfK. He holds an MS and PhD in Industrial/Organizational Psychology and is a recipient of the Great Mind award from the Advertising Research Foundation (ARF).