Anjali Lai, Forrester

As an analyst on Forrester’s data insights team, Anjali’s research focuses on consumer decision-making and behavioral trends and their implications for marketing, customer experience, and product development strategies. Anjali regularly publishes research reports that

showcase Forrester’s Technographics® 360 multimethodology approach. Additionally, Anjali leverages her expertise to synthesize multiple data sources, including social listening, community, survey, and behavioral data, to consult with clients on a broad variety of business challenges.

Anjali frequently delivers keynotes and main-stage speeches at industry conferences and Forrester Forums about consumer trends, insight application, and market research strategies.

Anjali holds an M.S. in applied market research and a B.A. in English and communication from Boston University.

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