Baileigh Allen, ZigZag Research


Baileigh Allen is a seasoned market research executive and leader. With over 20 years of experience, Baileigh specializes in strategic consultancy, driving innovation and applying quantitative insights with emotional understanding through her current role at Brandtrust. Baileigh began her career at Bellomy Research before progressing to senior research and data analytics roles at Rockhopper Research, then spending nearly a decade on the client-side at MarketSource, Inc. These days you can find Baileigh seeking to make a difference professionally and personally; either developing something new/different to share, volunteering in the classroom or striving to seek change in autism research.

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