Becky Wu, Luth Research
Becky joined Luth Research in 2001 and brings unique perspectives in a wide array of research practices, particularly in the areas of advertising effectiveness, new product development, media measurement, and branding and marketing strategies. Her consultancy to clients also includes multivariate methodologies and statistical modeling ranging from segmentation analysis, multivariate analysis, price sensitivity analysis, to predictive
modeling. Among others, Becky has frequently worked with companies including LG Mobile Communication, Cox Communications, Comcast Cable Communications, Cricket Communications, HSBC, Disney Digital Publishing, and ProFlowers. She publishes and speaks about research techniques, consumer insights and technology adoption across a variety of industry publications and events. Becky earned her Ph.D. at Pennsylvania State University; her focus was in the diffusion of mobile technologies. Becky’s dissertation research offers a breakthrough view on how to understand diffusion of computer-based video and mobile video.