Ben Babcock,

 Director of Research 

Ben is a Senior Ecommerce User Experience Analyst with extensive experience in quantitative and qualitative research and analysis methods – web analytics, data mining, usability studies, focus groups, heuristic evaluations, and other user centered research methods. He has over 10 years of experience in product design and ability to translate quantitative and qualitative user experience data into actionable projects to optimize conversion and customer engagement.

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