Candice Rab
Luth Research

Having joined Luth Research in 2006, Candice is instrumental in the evolution of Luth’s business offerings. As Senior Vice President of New Products, she is responsible for innovation initiatives including leading New Product Sales, Client Service and Account Executive teams. Her involvement in the development of ZQ Intelligence, Luth’s cross platform digital measurement solution, positions Luth at the forefront of technology innovation for business intelligence. ZQ is permission-based and passively monitors 24/7 digital activity on a target audience. Combined with survey research on the same individuals, Candice and team deliver richer, more meaningful insights to clients than ever before.
Candice works with brands and publishers to address a myriad of key business questions from the impact of digital tools on customer path to purchase, to how digital influences in-store behavior. She works with some of the nation’s most beloved companies including Ford Motor, Target, Hilton, POM Wonderful, Starz Entertainment, NetJets and Dr. Pepper Snapple Group. She has a Masters of Science in Executive Leadership from the University of San Diego and holds degrees in both Political Science and Communicative Technology from the University of Southern California.