Senior Director, Marketing Analytics
Cara currently leads the Syndicated Research and Database Services team at Conde Nast. This team of research and database experts provide the Condé Nast portfolio of brands and its clients with the most accurate and actionable insight on consumer and subscriber behaviors across platforms. Prior to Conde Nast, Cara was Senior Vice President, Research and Analytics for six years at MediaVest. In this role, she managed consumer insight, media research, and campaign analysis efforts across the portfolio of Kraft brands. Cara also spearheaded the social listening practice for MediaVest, working on best practices and vendor relationships.
Prior to Kraft, Cara worked at several media agencies including Universal McCann, ZenithOptimedia, and Mindshare, as well as Spanish language network, Univision.