Charles Buchwalter
SymphonyAM

With over 10 years’ experience in providing cross media campaign measurement and marketing mix modeling optimization solutions, Symphony Advanced Media (SAM) has delivered complete marketing programs across industry verticals including CPG, Retail, Automotive, Financial services and Healthcare/Pharmaceutical. SAM was recently selected by the Coalition for Innovative Media Measurement (CIMM) to provide consumer insights on the interplay between Social, Mobile (Cell/Tablet), TV, Video and Online media. The cornerstone of this capability is a single source panel of smart phone users with innovative technology allowing for passive measurement of cross media behavior. – See more at: http://mrmw.net/speakers-newyork2015#sthash.3rUJDfpu.dpuf