Dave Santee is the President and founder of True North Market Insights, a full-service firm serving large, global firms. Unlike other research firms, Dave’s background is both a client-side researcher and a user of research. Dave ran the research team at H&R Block for 9 years as well as held research positions at Hallmark and Hill’s Pet Nutrition/Colgate. He also held positions in New Product Development, Product Management, and even ran a $100MM division while at H&R Block. Dave also publishes the http://davesantee.com/ blog read by CMOs, research department heads, and others on how to get our information heard and used. After all, our research is meaningless unless it gets heard is applied to the business. Dave will periodically write for Quirks (links below). Dave is also an engaging and effective speaker. His research presentation workshop has been delivered to top firms receiving a 100% NPS score. He receives very high evaluations when speaking at conferences.