Director US Consumer Data Insights
Elisabeth Trawinski is a Director of Consumer Data Insights at RB. She leads a team that delivers insights to drive the US Hygiene portfolio, which includes iconic brands like Lysol, Finish, Air Wick, Resolve and Woolite. Elisabeth has spent nearly twenty years focused on understanding human behaviors and needs, and using this to help shape marketing strategies at companies including RB, Colgate-Palmolive and Bayer. She received her BA from Vassar College and her MBA from NYU Stern School of Business.