Senior Director, Marketing Intelligence, Allure
As Senior Director, Marketing Intelligence, Jennifer Friedman Perez oversees the execution and communication of consumer insights and marketing intelligence across Allure’s platforms–print and digital magazines, allure.com, partnerships, and new revenue opportunities. Her primary focus is cultivating, managing, and leveraging the opinions and behaviors of a 40,000+ online community panel of consumer beauty influencers, the Allure Beauty Enthusiasts. Annually, she manages about 50 surveys,supporting the business goals of Allure and a range of beauty companies including L’Oréal Paris and P&G. Her expertise is also infused through critical branding materials and marketing messages to the advertising, beauty, and media industries. She has spent 18 years building her career at Conde Nast, and previously worked at other publishing companies. She has a BBA in Marketing from Baruch College, The City University of New York.