Lauren DeRaleau, Groupon

Director, Consumer Insights

Lauren manages US consumer research for Groupon, responsible for informing key business decisions and bringing behavioral data to life through the lens of quantitative and qualitative consumer research insights.   Prior to working at Groupon, Lauren was a Research Director at Ipsos, specializing in Brand and Advertising research.  Lauren holds a B.A. in Psychology from University of Dayton and a M.A. in Psychology from New York University.

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