Founder & President
Ludovic is an expert in sensory and consumer science. He is Founder of Haystack, one of world’s leading market research agencies with offices in Leuven, Amsterdam and New York, servicing world’s leading FMCG, Personal Care and Healthcare companies in product development, customer centric innovation, sensory & shopper strategy and consulting. Ludovic is a real expert in “hybrid research” mixing science based quantitative, qualitative and digital/behavioral techniques to increase the predictability of research. Specialities: Sensory science , Food trends, Multi Sensory Experience to enhance your brand, Customer Centric Innovation, Entrepreneurship. He is at the Board of European Sensory Network, Jury Effie Awards Belgium and president of Cube, the Belgian Research Association.