Mac Smith, Google Head of Cross Portfolio Research, Google Search & Assistant
Mac Smith is the Head of Cross Portfolio Research for Google Search and Assistant, where he leads research organizations that solve complex customer facing business challenges at the intersection of market research, user research, and data science.
Prior to this, Mac led Research for Google’s Core Search Products, and UX programs at X, the Moonshot Factory (fka Google X) ranging from consumer electronics to aerospace applications. Mac holds a PhD & Masters in applied experimental psychology.