Matthew Sharp, AOL
Matthew Sharp leads campaign effectiveness and primary research initiatives at AOL, uncovering consumer and marketplace insights to help advertisers develop more effective digital marketing strategies. In 2015, Mr. Sharp was recognized by the ARF for his work on a top-11 paper for the annual Re:Think event. He also presented path-to-purchase insights at two Innovation Enterprise events in Chicago, and was interviewed by The Financial Brand for research he led which explored why consumers switch banks. Matthew holds a degree in Psychology from Whitworth University in Spokane, WA.