Mikel Cirkus, Firmenich

With over 25 years of experience in concept development, creative problem solving, and branding/design within the CPG industry, along with 15 years in global consumer trend forecasting for the Fragrance and Flavor industry, I have maintained a consistent record of success in providing insight for current and future product/business direction. I am a keen observer of change and movement within the broad consumer world, and I leverage these observations to forecast global trends and spearhead innovation within the new product development process. I am skilled in both big – picture and detail – driven activities, with the ability to articulate high – level, visionary concepts and focus on minute details that are critical to product development. I have built a reputation as a highly respected trainer, point of contact, and subject matter expert with both internal and external parties. My recommendations below indicate the type of performance I have maintained throughout my career.


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