Mikel Cirkus, Firmenich Global Director, Conceptual Design Group
Over the past fifteen years, Mikel has had the privilege to be in an industry that deals with the senses on a full-time basis. Being fortunate enough to have worked for both Firmenich Fragrances and Flavors, it is of the highest importance, and his personal forte, to know and understand the emotional and lifestyle influences that set the consumer moods worldwide. During that time, Mikel has become a keen observer of change. It is those very changes by which he is able to identify trends. Apart from all of his expected professional capabilities and experience, by utilizing his TrenzWalk™ expertise, Mikel has become a global consumer trend and insight specialist who is able to translate early signals from the streets into valuable content for new product development and game changing propositions.