Maggie Cantwell, Kao Brands

Product Development Consumer Insights Manager

With 20+ years in Consumer Products industry, Maggie’s career has spanned from process engineer, to product development leader, to consumer insights manager –gaining managerial and department start-up responsibilities along the way. Maggie started her career at Procter & Gamble and gained world-class training and experience in consumer products research. At Kao Brands, she launched a new brand, Jergens natural glow gradual tanning body moisturizers, which set sales records and launched a new product category. Currently upstarting a dedicated consumer research function within R&D, she helps teams develop brand and technology strategies by utilizing consumer insights.

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