VP Consumer Insights
Natasha Hritzuk is Vice President of Consumer Insights for Turner, overseeing a team focused on anchoring new advertising models, direct-to-consumer products and ancillary experiences in core consumer requirements. She harnesses consumer insights across the Turner brands to inform operational decisions, strategy and investments at the corporate level. Based in New York, Hritzuk reports to the Corporate Strategy group at Turner.
She joined Turner in 2016, overseeing client insights, content partnerships research and advertising innovation for Turner Ignite. Prior to Turner, Hritzuk served as head of global consumer insights and analytics for Microsoft, where she led research to inform product development and audience strategywithin the company’s advertising and monetization division.
Prior to joining Microsoft in 2010, Hritzuk was the head of category and consumer insights at General Mills UK & Ireland, where she recruited and developed an award-winning team of consumer and category insight managers. Before her time at General Mills, she specialized in branding and communications research at Wirthlin Worldwide.
Hritzuk’s work has been included in several industry publications, and she is the co-author of the recent book Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones (Wiley: 2014).
Hritzuk has a Ph.D. from Columbia University in political science, with a political behavior and public opinion focus. She currently resides in New York City.