Patrice Wooldridge, Wooldridge Associates

Patrice Wooldridge (M.A., MBA) is constantly challenging and improving how market research is conducted. She has served the industry across brand, agency, and research suppliers’ points of view through her experience at Dr. Scholl Footcare, Union Oil Company, Tatham RSCG, BBV (now owned by FCB), and Wooldridge Associates and has been the named research supplier for 2 Ogilvy Awards. While her primary specialty is state-of-the-art qualitative research, she has been a professional “quant jock” and has taught research methods at the university level.

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