Rudy has spent 37 years in data processing and IT within the survey research industry. His experience includes working within full-service market research agencies and global software application providers with experience in tabulation, reporting and survey technologies. For the past 19 years, Rudy has focused on SaaS offerings to manage unstructured textual content gathered during surveys and social conversations.
Rudy is an evangelist for the proper use of text/sentiment analysis and machine learning for analysis of consumer-generated content. He assists companies around the world within the field of consumer and social research.
Rudy is currently with Digital Taxonomy Ltd. offering a unique blended approach to verbatim coding using text analysis and machine learning capabilities alongside input from research staff to increase the productivity and efficiency of this traditional process.