Ryan Versfeld, MDI

Research Director, MDI

Ryan Versfeld is based in Cape Town and is the Research Director for MDI Africa. He is a firm believer that mobile is the future of research, and has advised clients across the US, Europe, Asia and Africa on the role that this device can play in improving the quality of their research insights. Prior to MDI, Ryan spent six years with TNS as the Connect Development Manager for the Africa and Middle East region and was responsible for managing Mobile Life – the world’s largest study into the behaviours and attitudes of 43,000 mobile consumers around the globe. Ryan has presented award-winning papers at several research and marketing conferences. The topics of these papers have ranged from the use of mobile as a research and data collection tool, to exploring how brands can use the mobile phone to better connect with consumers and grow their business. Ryan holds a Bachelor of Business Science honours degree from the University of Cape Town.

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