Sam Paice, Big Sofa

Client Director

Sam’s expertise revolves around working with insight clients across a broad range of industries, helping them think differently about how they collect, manage and use video, audio and images from multiple sources.

Creating deep, shared consumer understanding and better collaboration in increasingly ‘noisy’ digital organisations means using skills from a mix of disciplines: from insight and analysis through organisational understanding and consulting to client and business development. With the amount of new technologies competing for time and space in staff workflows, he’s passionate about working with our team and our clients to keep Big Sofa ahead of the curve: a platform that earns its place in organisations by creating efficiencies, adding value and being genuinely helpful for the people who use it.


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